Working Class Appliance – Website Design & SEO Project
Client: Working Class Appliance
Location: Wilmington, NC
When Working Class Appliance first approached Appliance Marketing Pros, they were struggling with an outdated website that did little to reflect the quality of their appliance repair services. Their online visibility was minimal, making it difficult for potential customers in Wilmington and surrounding areas to find them. They knew it was time for a change but needed the right partner to bring their vision to life.
Our Approach:
From the very beginning, we worked closely with the owner to understand their business goals and the challenges they faced online. Their old site wasn’t mobile-friendly and lacked clear calls to action, which hurt their credibility and conversions. Additionally, their existing content was not optimized for search engines, making it nearly invisible in local search results.
How We Helped:
Our team at Appliance Marketing Pros designed a clean, modern website that truly reflects the professionalism of Working Class Appliance. The new site features:
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Mobile-friendly responsive design to ensure a seamless experience on phones, tablets, and desktops
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Clear service descriptions and calls to action to drive more inquiries
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A professional look and feel that builds trust with visitors
To boost their visibility, we implemented a comprehensive SEO strategy. We optimized every page with targeted keywords relevant to appliance repair services in Wilmington, NC, improved site speed, and structured their content to enhance search engine rankings.
The Results:
Since launching the new website, Working Class Appliance has seen a significant increase in online traffic and inquiries. Their improved online presence now matches the quality of their work, helping them attract more local customers and grow their business with confidence.
Passionate - Dedicated - Professional
