Our Story – Mission – Values – Team
About Appliance Marketing Pros
Welcome to Appliance Marketing Pros, where we specialize in digital marketing services exclusively for appliance repair companies. Our mission is to empower appliance repair businesses with innovative digital marketing solutions that AMP up your growth and success through integrity, collaboration, and a customer-focused approach.
Our Story
Founded by Mike Carson, a seasoned digital marketing expert with over 20 years of experience, Appliance Marketing Pros was born out of a passion for helping appliance repair companies thrive in the digital age. Mike is also the co-founder of the Service Alliance Group, an organization dedicated to elevating home service businesses, including appliance repair, HVAC, plumbing, and electrical companies.
At Appliance Marketing Pros, we recognize the specific complexities and potential of the appliance repair industry. Our tailored marketing strategies are expertly crafted to accelerate and AMP up your growth and elevate your brand in a competitive marketplace. We ensure that your business stands out, leaving a lasting first impression on customers and driving success.
Our Mission Statement
“Our mission is to empower appliance repair companies with innovative digital marketing solutions that drive growth and success through integrity, collaboration, and a customer-focused approach.”
Our Vision Statement
“To be the leading digital marketing agency for appliance repair companies known for our innovative strategies, exceptional results, and dedication to client success.”
Our Core Values
Integrity
We uphold the highest standards of honesty and transparency in all our interactions. Our commitment to integrity ensures that our clients can trust us to deliver on our promises, maintain ethical practices, and provide clear and honest communication at every stage of our partnership.
Innovation
We are not just dedicated, but passionate about staying at the forefront of digital marketing trends and technologies. By continuously exploring new ideas and approaches, we provide our clients with cutting-edge solutions that drive their success and set them apart in a competitive market. Our innovative strategies are designed to inspire and deliver consistent growth and a strong return on investment.
Customer Focus
Our clients are at the heart of everything we do. We strive to understand their unique needs and challenges, delivering personalized and effective marketing strategies that help them achieve their growth goals. Our success is measured by our clients' success, and we aim to be a partner in their business, not just a vendor.
Collaboration
We believe in the power of teamwork and open communication. By fostering a collaborative environment, we harness our team's collective expertise and creativity to develop innovative solutions and deliver exceptional results for our clients. We value our clients' input and work closely with them to ensure their vision and goals are realized.
Results-Driven
We are relentless in our pursuit of achieving measurable outcomes that align with our clients' objectives. Our focus on results ensures that every marketing effort is designed to maximize return on investment, drive growth, and contribute to the long-term success of our clients. We provide transparent monthly reports and maintain accountability in all our actions to ensure our clients see tangible benefits from our services, instilling confidence in our ability to deliver.
Why Choose Us?
At Appliance Marketing Pros, we are more than a vendor; we are a dedicated partner committed to amplifying the long-term success of your appliance repair business. Our authoritative, trustworthy, and professional approach ensures you receive the highest quality service tailored to your unique needs. Let us help you AMP up your growth with electrifying digital marketing strategies that deliver exceptional results.
Passionate – Dedicated – Professionals
Meet The Appliance Marketing Pros Team
At Appliance Marketing Pros, our team is the driving force behind our company’s success. Each team member contributes a unique blend of skills, knowledge, and dedication to our mission: empowering appliance repair companies with groundbreaking digital marketing solutions. Our diverse team collaborates seamlessly to deliver outstanding results and facilitate growth for our clients. Meet the committed individuals who are passionate about amplifying your business’s success through innovative digital marketing strategies.
Mike Carson
CEO | Chief Marketing Strategist | SEO Specialist
Mike started Appliance Marketing Pros, passionate about helping appliance repair business owners grow their businesses. Mike is the lead Marketing Strategist and SEO Specialist. Mike has worked with many small businesses worldwide, Fortune 500 companies, and celebrity clientele and is a frequent speaker and trainer at appliance repair and digital marketing conferences.
Mike is passionate about helping his clients achieve their digital marketing goals through highly optimized web design, search engine optimization, and digital marketing methods.
Mike is also the co-founder of Service Alliance Group, an association of home service companies. Service Alliance Group helps home service business owners to become more successful, professional companies within the appliance repair, HVAC, electrical, and plumbing fields.
Mike is also a published author of his popular book, Digital Marketing for Home Service Businesses: Lead Generation Tactics for Appliance Repair, HVAC, Electrical, and Plumbing. His book is available on Amazon, Kindle, and Audible.
Neil Villasenor
Business Development Manager
With over 21 years of experience in Operations, Business Development, and Sales Management, Neil has honed his expertise in leading teams and driving successful Outbound and Inbound campaigns. Neil's background includes managing Start-up accounts, overseeing Full Sales Cycles, SEO, and PPC strategies. As a seasoned Team Manager and Leader with a proven track record in consistently delivering results and fostering growth for our clients here at Appliance Marketing Pros.
Zach Crider
Business Development Representative
With two decades of experience in the home services and trades industries, Zach Crider brings a unique blend of technical expertise and sales acumen to Appliance Marketing Pros. Having owned and operated a thriving appliance repair business for eight years, Zach has firsthand knowledge of the challenges and needs of service business owners. His experience extends beyond operations—he’s been a client of Appliance Marketing Pros’ founder, Mike Carson, gaining a firsthand appreciation for how a strong digital presence drives growth. As a co-founder of the Service Alliance Group and a lead host of “The Morning Grind” podcast, Zach has become a trusted voice in the industry, sharing practical strategies that help appliance and HVAC professionals elevate their businesses.
Brandon Carson
Director of IT | Cyber Security Specialist
Brandon has degrees in both Business Management and Cybersecurity. Brandon helps ensure that all the IT systems, computers, and networks are secure and working to standards.
Brandon was one of our first interns while earning his degree in Cybersecurity. He earned his degrees with straight A’s, and IT has become his passion. He has worked on projects such as hacking into a Windows Server using only a command-line, writing scripts in Linux, Active Directory, and other admin-related tasks.
Cris Dela Cuesta
Lead Web Design Specialist | UX/UI Expert
Cris is our seasoned WordPress web designer, specializing in creating highly functional, mobile-responsive websites tailored to our clients' needs. With over 12 years of experience in web development, Cris has designed more than 600 websites, consistently upholding the high standards that Appliance Marketing Pros is known for.
Cris has extensive expertise and technical proficiency make him an invaluable asset to our team. His passion for crafting elegant, user-friendly websites drives his continued success and ensures our clients receive the best possible results.
Kash Montoya
SEO Copywriter | Social Media Marketing Manager
Kash is our expert SEO copywriter, specializing in crafting compelling website copy and engaging blog posts for our clients. She also oversees social media accounts, ensuring a cohesive and effective online presence. With her training in SEO content optimization, Kash excels at creating high-quality content that ranks prominently on Google.
