Google Ads Management
Own the Entire Top of Google for Every Repair Call in Your Area
Two plays that work together. Local Service Ads earn you a verified badge and charge you per lead. Search Ads lock down controlled, high-intent coverage right below. Ads stop producing the day you pause them, so we run them next to local SEO for the trades, which keeps earning after the spend is gone.
What Is at Stake
The First Few Results Win the Job. Everyone Else Fights for Scraps.
A broken appliance or a dead furnace is an emergency. The homeowner is not browsing. They are stressed, they are in a hurry, and they call one of the first names they see. If your business is not at the top of that results page, the job goes to whoever is.
Most agencies hand your budget to Google automation, let it spray spend across display banners and YouTube, and send you a confusing report at the end of the month. You pay for impressions. You pay for the stray click that never calls. You have no idea which dollar booked a job.
Local Service Ads
The Verified Badge Sits Above Everything Else.
Local Service Ads sit at the very top of Google, above the regular search ads and above the map. You do not pay per click. You pay per lead, so your budget only goes toward homeowners who actually reach out. Your business is screened, background-checked, and verified by Google, and that badge is instant trust for someone deciding who to let into their home.
- Full account setup configured for your service categories, areas, and job types
- Hands-on support through Local Service Ads verification, screening, and background checks
- Active lead management so every inquiry is tracked and nothing slips through
- Disputing invalid and spam leads so you are not paying for wrong numbers
- Ongoing optimization of your profile, ranking, and reviews to keep cost per lead down
- A profile tuned for the trades, never a generic template
You get the most trusted spot on the page, a pay-per-lead model that protects your budget, and a partner who fights every junk charge. You get the most trusted spot on the page, a pay-per-lead model that protects your budget, and a partner who fights every junk charge. Where you rank in that spot leans on the same signals as an optimized Google Business Profile, so we manage the two together. Ongoing optimization of your profile, your ranking, and steady review generation to keep cost per lead down Ads stop producing the day you pause them, so we run them next to local SEO for the trades, which keeps earning after the spend is gone. We run this pair every day inside our HVAC marketing programs and our appliance repair marketing campaigns, so the split between the two comes from what booked jobs last month, not from a template. We run this pair every day inside our HVAC marketing programs and our appliance repair marketing campaigns, so the split between the two comes from what booked jobs last month, not from a template.
Google Search Ads
High-Intent Campaigns. No Wasted Spend.
Directly below your Local Service Ads sit the regular results, and that is where the bulk of your budget belongs. We lead with search because that is where someone has already told Google exactly what they need. Other campaign types are used only where they earn their place, never because they are the default setting.
- High-intent keyword targeting built around real repair searches, not vague browsing terms
- Search leads the budget, with broader campaign types used only when they genuinely add booked jobs
- Conversion-focused landing pages designed to turn a click into a phone call
- Call tracking tied directly to booked jobs so you see which keywords fill your schedule
- Tight negative keyword lists that filter out parts shoppers and out-of-area traffic
- Transparent spend reporting with no hidden fees and no markup buried in the numbers
You stay in control of where every dollar goes, and you never pay for traffic that was never going to call. Conversion-focused landing pages designed to turn a click into a phone call
Two Plays, One Page
Together They Let You Hold the Top of Google Twice.
Local Service Ads and Search Ads are not an either-or choice. Run together, your business can appear in the pay-per-lead badge placement and again in the controlled high-intent slot right below it.
- Local Service Ads claim the highest, most trusted spot and charge only for real leads
- Search Ads extend coverage across keywords Local Service Ads do not reach
- Two placements on one screen squeeze out competitors and double your odds of the call
- One team manages both, so budget shifts to whatever is booking more jobs this month
- Combined reporting shows true cost per booked job across both channels
Local Service Ads and Search Ads are the paid-coverage components of the nine-component AMPRank system, working alongside your organic and local presence so you own the results the moment a homeowner starts looking.
Common Questions
Questions Owners Ask Us
Do you run Performance Max?
Sometimes, but never as the default. Performance Max spreads budget across display, YouTube, Gmail, and Discover, and it hides much of the placement detail from you. For most home service accounts that means paying to reach people who will never call, so search comes first. Where an account and a goal genuinely justify Performance Max, we run it deliberately, watch the search terms closely, and show you what it produced.
What is the difference between Local Service Ads and regular Google Ads?
Local Service Ads sit above everything else, charge per lead rather than per click, and require Google to screen and verify your business. Regular search ads sit below them, charge per click, and give you far more control over keywords and messaging. They work best together.
How much should I budget for Google Ads?
It depends on your market size and how competitive your area is. We size the budget against the number of jobs you actually want and your average ticket, then work backward. We would rather run a smaller budget well than a large one carelessly.
Do you charge a percentage of ad spend?
No. Percentage-of-spend pricing rewards an agency for spending more of your money. Our management fee is flat and disclosed up front, and your ad spend goes to Google, not to us.
Google Reviews
What Owners Say About Working With Us
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