Free Marketing Resources for Home Service Businesses | Appliance Marketing Pros

Free Marketing Resources

Tools and Guides to Grow Your Business

Everything we know about marketing for the trades, shared freely. Use what helps, whether or not you ever work with us.

Books

Written for Owners, Not Marketers.

Two books on building a home service business that gets found and gets booked. Authored by our CEO, Mike Carson.

Cover of Built for Beyond the Truck by Mike Carson

Built for Beyond the Truck

How Home Service Owners Become CEOs and Finally Unlock Freedom

For the owner still running calls and wondering how to step out of the truck without the business falling apart. Straight talk on pricing, hiring, and building a company that runs without you in it.

Coming Soon
Cover of Digital Marketing for Home Service Businesses by Micheal A. Carson

Digital Marketing for Home Service Businesses

Lead Generation Tactics for Appliance Repair, HVAC, Electrical, and Plumbing

The playbook behind AMPRank. How search, your Google Business Profile, reviews, and paid ads fit together into one system that fills the schedule, written for owners rather than marketers.

Get the Book

Free Guides & Checklists

Practical Help You Can Use This Week.

Free downloads built from what actually works for appliance repair, HVAC, and vent cleaning companies.

ChatGPT Cheat Sheet and 101 Power Prompts for Appliance Repair Companies
Free Cheat Sheet

ChatGPT Cheat Sheet and 101 Power Prompts

101 proven prompts written for appliance repair companies. Marketing and SEO content, Google Business Profile posts, customer communication, team training, and day-to-day operations. No guesswork.

Get the Cheat Sheet
The Ultimate Marketing Checklist for Appliance Repair Companies
Free Checklist

The Ultimate Marketing Checklist

Proven steps to generate more leads, book more jobs, and grow with confidence. Covers attracting local leads, turning calls into booked jobs, building repeat business, and cutting spend that never produced.

Get the Checklist
Ultimate Google Business Profile Optimization Checklist for appliance repair and HVAC companies
Free Checklist

Google Business Profile Optimization Checklist

Show up higher, get more calls, and never get stuck in suspension limbo. Walks through optimization, passing verification, earning reviews, and the documentation you need if Google ever flags your listing.

Get the Checklist
Cover of the free guide, 5 Reasons Your Home Service Business Is Invisible Online
Free Guide

5 Reasons Your Home Service Business Is Invisible Online

The five most common reasons appliance repair, HVAC, and vent cleaning companies fail to show up on Google, and the fixes you can make this week without hiring anyone.

Download the Guide

Free Calculators

Run Your Own Numbers.

No email required. Open them, use them, come back whenever you want.

Free Tool

Cost of Doing Business Calculator

Find your true cost per service call so you can price from real numbers instead of guessing. Enter your overhead, labor, vehicle costs, and completed calls, and see exactly what each call costs you.

Open the CODB Calculator
Free Tool

Lead Generation Target Planner

Turn a revenue goal into the number of leads and booked jobs you actually need each month. Includes a marketing budget planner that breaks your spend down by channel.

Open the Planner

Free Video Training

Watch the AMP'd Up Podcast.

Real conversations about marketing, pricing, hiring, and the operational problems nobody warns you about. Free to watch, no signup.

How To Use The Cost Of Doing Business Calculator

How To Use The Cost Of Doing Business Calculator

Merry Christmas From The Service Alliance Group

Merry Christmas From The Service Alliance Group

The Cash Flow Habits That Make or Break a Service Business

The Cash Flow Habits That Make or Break a Service Business

See All Episodes

Google Reviews

What Owners Say About Working With Us

4.9Based on 31 Google reviews
  • James StewardJul 2026
    After working with an SEO company that specializes in appliance repair, I can honestly say the difference was noticeable. Instead of using a one size fits all approach, they understood exactly how customers search for appliance repair services and what it takes to rank well in local search results. What impressed me most was their knowledge of the industry. They knew how to optimize service pages, target the right keywords, and focus on generating actual leads rather than just increasing website traffic. As a result, I started seeing more qualified calls and inquiries from people who were actively looking for appliance repair services. If you're an appliance repair business owner looking for SEO help, I highly recommend choosing a company that specializes in this industry. Their expertise saves time, avoids a lot of trial and error, and delivers much better results than a general marketing agency. I'm very happy with my experience and the growth it's helped create for my business. Thanks Mike!
  • Brian CookJul 2026
    Working with Mike Carson at Appliance Marketing Pros has been one of the best decisions we've made for our appliance repair business. Mike is incredibly skilled at what he does, and his expertise has helped our business grow tremendously. His knowledge of digital marketing, SEO, and PPC is outstanding, and he always takes the time to explain strategies and deliver real results. What sets Mike apart is not only his marketing expertise but also his honesty and trustworthiness. It's refreshing to work with someone who genuinely cares about his clients' success and consistently follows through on his commitments. We highly recommend Appliance Marketing Pros to any appliance repair company looking to grow their business. Whether you need SEO services to improve your search rankings or PPC campaigns to generate more qualified leads, Mike and his team have the experience and expertise to deliver results.
  • John TomichJul 2026
    Mike Carson at Appliance Marketing Pros has been fantastic to work with. From day one, he's been professional, knowledgeable, and genuinely committed to helping our business grow. One thing that really stands out is how responsive he is, whether we have a question, need help, or send an email, Mike always gets back to us quickly. His expertise in appliance repair marketing, SEO, and PPC has made a real difference for our business. If you're serious about growing your appliance repair company and want a marketing partner you can trust, I highly recommend Mike Carson and Appliance Marketing Pros. They deliver great results and provide excellent customer service every step of the way.
  • james davisJun 2025
    The company is very efficient and works fast to get your website going .
  • Philip SherMay 2025
    Working with Appliance Marketing Pros and Mike has been a game-changer for our business. Mike is not only knowledgeable and responsive, but also genuinely invested in our success. If you're in the appliance repair and looking for a marketing partner who knows the business inside and out, look no further. Appliance Marketing Pros combines deep industry knowledge with top-tier digital marketing skills. I highly recommend them to anyone serious about taking their business to the next level.
  • David ReynaMar 2025
    I can't thank Mike and his team enough. They built my website a few years ago, and answered any and all questions. The other day I had requested a long list of updates, sure enough in less than 48 hours to my surprise they were all done! I highly recommend Appliance Marketing pros, no upsells, no hassle, fast turnaround and easy to get ahold of.
  • GP Express Appliance RepairJul 2024
    If you're looking for top notch work, and someone who understands all the fine details that make Websites, SEO, and Advertising run at the top level this is the company for you! Many thanks to Mike for our amazing website! So pleased with the speed and efficiency we have been provided! Client for life
  • Eddies Appliances RepairJun 2024
    My name is Eddie Pinto and I am the owner of Eddie's Appliance Repair located in Long Island NY.My experience with Mike Carson is that I heard about him in one of those YouTube service groups, we were able to get in contact, he was very professional and patient, He explained to me the benefits of having a hight quality website, we then agreed to do ours, He did an amazing job with our website, it was definitely above my expectations, he was very responsive and easy to work through the all time of the process of making our website.After that, I had the pleasure to meet him at one of our convention in Virginia, we sat down and talk face to face, he listened to me and he was able to understand my needs as a business owner, he gave me some advices.He started helping me with my SEO service and running my google ads, it's been about a year now working together and my experience so far is that it's a game changer, my business is ranking on the top on my google business and things are good.I definitely considered Mike Carson as a part of my business and I can't thank him enough for all the work that he is doing, He is a great guy and a good human being.If you are in the service industry like us and looking for someone professional that can help you with your website, do your SEO services and manage your google ads, you need to call my friend Mike Carson from ITD webdesign.He is your guy and you won't be disappointed!!!!!!!
  • Bryan ShawyerMar 2024
    Great website
  • Kelly SpringerMar 2024
    Excellent quality. Fast service. Experts in what they do. I get great results with just the basic package. As soon as I get my gears in alignment, I will be signing up for the SOP and be sailing with the best. I've seen it with my own eyes. This guy is a master of his craft. He knows how to work the web!
  • The Good FixMar 2024
    Mike has been a great help for my business. Since starting with their services, we've seen an increase in call volume. Honest, transparent, and professional service. Would definitely recommend their SEO services to anyone who's looking to boost their ranking on Google and bring in more business. ITD webdesign has been a blessing for us.

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