Mike Carson, CEO | Appliance Marketing Pros

Mike Carson

CEO and Chief Marketing Strategist

More than 20 years helping home service owners get found, get called, and get booked.

Mike Carson, CEO of Appliance Marketing Pros

Short Bio

Mike Carson

Mike Carson is the founder and CEO of Appliance Marketing Pros. He has spent more than 20 years in home services and has worked with hundreds of appliance repair, HVAC, and vent cleaning companies. He is the author of Digital Marketing for Home Service Businesses and Built for Beyond the Truck, and co-founder and CEO of Service Alliance Group.

  • CEO, Appliance Marketing Pros
  • In home services since 2004
  • Author, Digital Marketing for Home Service Businesses
  • Author, Built for Beyond the Truck
  • Co-founder and CEO, Service Alliance Group
  • Conference presenter and industry trainer
  • Creator of the AMPRank growth system

Full Bio

Two Decades in the Trades

Mike started in home services in 2004, well before "digital marketing" was a job title in this industry. That timing matters. He watched the shift from phone books to search engines, from search engines to maps, and now from maps to AI answer engines, and he has had to keep clients visible through every one of those changes.

He opened the agency in 2004. Over two decades he kept seeing the same pattern repeat: skilled operators doing excellent work were losing jobs to competitors with worse service, simply because the competitor showed up first on Google. Meanwhile the agencies those owners hired did not understand the difference between a service call and a replacement quote, or why a slow season is not the same thing as a marketing failure.

In 2024 he rebranded the agency as Appliance Marketing Pros and deliberately narrowed it to appliance repair, HVAC, and vent cleaning. Most agencies widen their focus to chase revenue. Mike did the opposite, because that constraint is what makes the benchmarks meaningful, the keyword research accurate, and the strategy specific rather than generic.

He also built AMPRank, the nine-component growth system that runs every AMP engagement. It combines AI-assisted monitoring and optimization with expert human oversight, on the principle that technology makes the team faster while experience makes sure the work is right.

Beyond the agency, Mike co-founded Service Alliance Group to coach home service owners on the business side of the trade, covering pricing, cost of doing business, hiring, and growth. He speaks and trains at industry conferences regularly, which keeps him in the room with the owners he serves rather than watching from a distance.

Areas of Expertise

What Mike Works On

  • Local SEO for home service companies
  • Google Ads strategy for emergency-demand businesses
  • Google Business Profile and map pack optimization
  • Local Service Ads for home services
  • Reputation and review systems
  • AI search visibility and answer engine optimization
  • Marketing measurement and cost per booked job

Topics Covered

What Mike Speaks and Writes About

  • Appliance repair marketing
  • HVAC marketing
  • Vent and duct cleaning marketing
  • Lead generation for the trades
  • Cost of doing business and service pricing
  • Hiring and scaling a service business
  • When Performance Max helps a home service account and when it wastes budget

Contributions

Training, Leadership, and Speaking

  • Co-founder and CEO of Service Alliance Group, coaching home service business owners
  • Author of Digital Marketing for Home Service Businesses
  • Author of Built for Beyond the Truck
  • Featured speaker and trainer at the Professional Service Association Convention, 2025 and 2026
  • Host of the AMP'd Up Podcast
  • Creator of the AMPRank growth system

See Awards and Recognition

Featured Work

Articles, Videos, and Profiles

Mike writes every article on the Appliance Marketing Pros blog and hosts the AMP'd Up Podcast. His book is available on Amazon.

Read the BlogListen to the PodcastGet the Book

Google Reviews

What Owners Say About Working With Us

4.9Based on 31 Google reviews
  • James StewardJul 2026
    After working with an SEO company that specializes in appliance repair, I can honestly say the difference was noticeable. Instead of using a one size fits all approach, they understood exactly how customers search for appliance repair services and what it takes to rank well in local search results. What impressed me most was their knowledge of the industry. They knew how to optimize service pages, target the right keywords, and focus on generating actual leads rather than just increasing website traffic. As a result, I started seeing more qualified calls and inquiries from people who were actively looking for appliance repair services. If you're an appliance repair business owner looking for SEO help, I highly recommend choosing a company that specializes in this industry. Their expertise saves time, avoids a lot of trial and error, and delivers much better results than a general marketing agency. I'm very happy with my experience and the growth it's helped create for my business. Thanks Mike!
  • Brian CookJul 2026
    Working with Mike Carson at Appliance Marketing Pros has been one of the best decisions we've made for our appliance repair business. Mike is incredibly skilled at what he does, and his expertise has helped our business grow tremendously. His knowledge of digital marketing, SEO, and PPC is outstanding, and he always takes the time to explain strategies and deliver real results. What sets Mike apart is not only his marketing expertise but also his honesty and trustworthiness. It's refreshing to work with someone who genuinely cares about his clients' success and consistently follows through on his commitments. We highly recommend Appliance Marketing Pros to any appliance repair company looking to grow their business. Whether you need SEO services to improve your search rankings or PPC campaigns to generate more qualified leads, Mike and his team have the experience and expertise to deliver results.
  • John TomichJul 2026
    Mike Carson at Appliance Marketing Pros has been fantastic to work with. From day one, he's been professional, knowledgeable, and genuinely committed to helping our business grow. One thing that really stands out is how responsive he is, whether we have a question, need help, or send an email, Mike always gets back to us quickly. His expertise in appliance repair marketing, SEO, and PPC has made a real difference for our business. If you're serious about growing your appliance repair company and want a marketing partner you can trust, I highly recommend Mike Carson and Appliance Marketing Pros. They deliver great results and provide excellent customer service every step of the way.
  • james davisJun 2025
    The company is very efficient and works fast to get your website going .
  • Philip SherMay 2025
    Working with Appliance Marketing Pros and Mike has been a game-changer for our business. Mike is not only knowledgeable and responsive, but also genuinely invested in our success. If you're in the appliance repair and looking for a marketing partner who knows the business inside and out, look no further. Appliance Marketing Pros combines deep industry knowledge with top-tier digital marketing skills. I highly recommend them to anyone serious about taking their business to the next level.
  • David ReynaMar 2025
    I can't thank Mike and his team enough. They built my website a few years ago, and answered any and all questions. The other day I had requested a long list of updates, sure enough in less than 48 hours to my surprise they were all done! I highly recommend Appliance Marketing pros, no upsells, no hassle, fast turnaround and easy to get ahold of.
  • GP Express Appliance RepairJul 2024
    If you're looking for top notch work, and someone who understands all the fine details that make Websites, SEO, and Advertising run at the top level this is the company for you! Many thanks to Mike for our amazing website! So pleased with the speed and efficiency we have been provided! Client for life
  • Eddies Appliances RepairJun 2024
    My name is Eddie Pinto and I am the owner of Eddie's Appliance Repair located in Long Island NY.My experience with Mike Carson is that I heard about him in one of those YouTube service groups, we were able to get in contact, he was very professional and patient, He explained to me the benefits of having a hight quality website, we then agreed to do ours, He did an amazing job with our website, it was definitely above my expectations, he was very responsive and easy to work through the all time of the process of making our website.After that, I had the pleasure to meet him at one of our convention in Virginia, we sat down and talk face to face, he listened to me and he was able to understand my needs as a business owner, he gave me some advices.He started helping me with my SEO service and running my google ads, it's been about a year now working together and my experience so far is that it's a game changer, my business is ranking on the top on my google business and things are good.I definitely considered Mike Carson as a part of my business and I can't thank him enough for all the work that he is doing, He is a great guy and a good human being.If you are in the service industry like us and looking for someone professional that can help you with your website, do your SEO services and manage your google ads, you need to call my friend Mike Carson from ITD webdesign.He is your guy and you won't be disappointed!!!!!!!
  • Bryan ShawyerMar 2024
    Great website
  • Kelly SpringerMar 2024
    Excellent quality. Fast service. Experts in what they do. I get great results with just the basic package. As soon as I get my gears in alignment, I will be signing up for the SOP and be sailing with the best. I've seen it with my own eyes. This guy is a master of his craft. He knows how to work the web!
  • The Good FixMar 2024
    Mike has been a great help for my business. Since starting with their services, we've seen an increase in call volume. Honest, transparent, and professional service. Would definitely recommend their SEO services to anyone who's looking to boost their ranking on Google and bring in more business. ITD webdesign has been a blessing for us.

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